MICHIEL VAN WYNGAARDEN
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THE TOWNHOUSE

Bespoke Type, Branding System, Concept, Exterior Design, Naming, Packaging, Print, Product Design, Retail Experience, Signage, Strategy

LAYERED CONCEPT
FOR
WELL PUT-TOGETHER MEN

This 4 story-high New York Townhouse,
is home to some of the most progressive men’s brands. As well as a coffee bar and a place to have proper drinks. Feels like a real find, exclusive, like a members club. Carefully selected brands and products, new and vintage, live among each other. Set up as an actual mansion, with a bedroom,living room, garage etc. Where the entire interior is for sale.

Products i designed and created for the store are mixed with high end brands. All marries together, to feel like a home you would want to live in. 

Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept
THE TOWNHOUSE
Mens Store Concept