MICHIEL VAN WYNGAARDEN
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Lands’ End

Commercial, Concept, Fashiomn, Photography, Rebrand

A NEW BEGINNING
OF WHERE
THE LANDS END

Rebranding a classic can be hard. The archives are honored and a fresh
flow introduced. Staying true to the core foundations that have been laid.
Making sure it doesn’t end.

Fashion
Lands’ End
Fashion
Lands’ End
Fashion
Lands’ End
Fashion
Lands’ End
Fashion